I’m about a month into my subscription drive for the 2014 Nix Titles and here are some thoughts about it so far:
As I expected, it’s been an uphill battle to attempt this subscription drive without the benefit of a crowd funding site. People simply don’t respond to a subscription offer the same way that they do to a kickstarter or indiegogo campaign. That’s not just in terms of quantity of sales, but also there are fewer excited retweets or facebook posts.
That’s kind of weird to me. Are the folks contributing out there small press fans, or Kickstarter fans? I suspect that most would self identify as the former while action indicates the latter.
That’s OK. Like I said, I recognized that difference early on and fully expect the 2014 subscription drive to be harder than running a crowd funder. So far I have 17 people signed up and have received some social media support from the best of friends and fans. I think that’s a pretty good start for an outside-the-box campaign.
I’m cautiously optimistic that I’ll hit the 100 that I have set as a goal.
Subscribe. You know you wanna...
I haven’t abandoned crowd funding as part of my business model. I plan on still using it to raise funds for new books in the Nix line, as I did this year with the Indiegogo campaign for Mark Rudolph’s Closing Doors.
Note that when I do add titles, the subscription rate will go up. I know that “buy now before the price goes up” is a cheap sales tactic, but it’s an honest one in this case.
The local pick up option is going pretty well. Six people have opted for pick up at Laughing Ogre and one at What The Rock?!. I expect that will pick up even more once I get hardcopy subscription forms to the stores sometime next week.
I think the art Glen Ostrander did for the brochure is bitchin’.
Speaking of my local pick up partners, I hope it’s clear that WTR and the Ogre get a cut of every subscription they pull in. Just like I make sure that my artists all get paid, I make sure that my local business partners do as well. It’s a pretty good way to support two local businesses with a single transaction.
I should probably take the faux crowd funder joke at step or two further. Watch for a funny video or something like that soon.
My hopes that I would feel better removed from the "do or die" rhetoric of crowd funding have been fulfilled. I think its great that I don't have to say anything that implies that you are somehow responsible or my dreams and schemes.
Unexpectedly, I like the lack of "give Ken money because he deserves it" type posts that avid fans post during crowd funding campaigns. Things like this are never about what someone deserves. I make cool rock n roll comics. If that's your thing, give me money and I'll send you some.