As I have done every year, I'm going to post up my revenue and expenses for Nix Comics. I do this in part because I believe in keeping business transparent to both my fans and contributors and also as a reminder to myself that even with various successes, I'm a long way away from quitting my day job!
Anyways, here are the numbers, with notes and comments below.
"Swami Swag" $869.78
Table Fees $664.00
Event costs $550.00
Contractor Work and Consultants $422.00
Shipping Supplies $286.92
Transaction Fees $164.85
Consignment Payments $126.46
Sales Tax Paid $84.38
Ads & Sponsorships $64.99
Total Expenses $11,952.84
Retail Sales & Crowdfunding $5,390.05
SITC Column $2,575.00
Event Sponsorships, Tickets and Table Fees $1,616.00
Wholesale Orders $699.56
Sales Tax Collected $21.29
Total Revenue $10,689.40
Art: This line item includes payments for stories appearing in Nix Publications, Poster and advertising art and to contributors for the Columbus Alive’s Sketch in the City (SITC). Writers other than myself have been lumped into the Art category. I am very proud that it is my number one expense. I feel like its my job as a publisher to find quality artists, pay them for their hard work and have faith that their contributions will eventually lead to me recouping the money I've spent.
Printing: Includes both printing of comics and promotional material like posters and handbills. All of the printers I used this year are local to Columbus and I hope to continue to contribute to the local economy in this fashion in 2016.
Swami Swag: Wholesale purchases of new and used comics and records to be resold at shows and to members of “Thee Swami’s Secret Comix & Rekkids Sect.” This includes custom drawn picture sleeves and other "crafty" endeavors like the hand bound duct tape editions of Nix Comics runs. In 2016 I plan to return to my small business roots and open up this website to be more of a mail order site. (The idea being taht I can make a little extra cash for publishing and reach some of the folks who SHOULD be reading nix based on their music and comix tastes.)
Postage: Cost of shipping website orders, crowdfunding rewards, and gratis copies
Table Fees: Cost of tables and booths at events. I did pretty well at shows this year, only a couple of times failing to meet my benchmark for a "good show" of one and a half times table fee in sales. The WFMU Record Fair was the first time ever I traveled a significant distance to a show with a large table fee and exceeded that benchmark.
Event costs: Despite the success at shows, this year really drove home to me that running small locla events for both myself and my peers is the best way to have success. These event costs are direct costs (Venue rental, Paying performers, etc.) of running events like Extra SPACE, The Indie Comics Fair, The Wang Dang Doodle Pop up Store and others. It is a little deceptive in that it does not include advertising art or poster printing, which are included in the categories above, so does not give a full on vision of the expenses involved wih running shows.
Contractor Work and Consultants: I've reached the point with Nix Comics that I don't feel like I can rn the whole thing. At times this year I have hired people to do work for me, ranging from help with social media posts to data entry, scanning and photography of merchandise for resale.
Shipping Supplies: Rigid cardboard mailers, Tape, packing material, et. al.
Transaction fees: Both Paypal fees and crowd funding site fees. The crowd funding fees are kind of a drag... They aren't so significant that they outweigh the vaue of the extra readers that Kickstarter or Indie Go Go bring to the party, but I sure wish that people would just come to the website and order stuff without the third party platform!
Consignment payments: At various events I have sold other artists work on consignment, at splits ranging from 50/50 to 75/25 in the artist’s favor.
Website: Cost for hosting Nixcomics.com and sitting on belligerentkitties.com
Sales Tax Paid: Sales tax due for the second half of 2014 and first half of 2015, backed out of total sales. Second half of 2015 is due in January.
Ads & Sponsorships: Money spent for advertisements for Nix Comics at other events or in other publications. These sponsorships are almost always dne as a favor... I don't feel like they benefit Nix much, but do help some great events and publications stay afloat.
Comments and Definitions on Revenue:
Retail Sales and Crowdfunding: This line item includes all person to person sales of Nix Comics publications and “Swami Swag” at events, website sales and crowd funding rewards. Includes shipping fees charged.
Event Sponsorships, Tickets and Table Fees: Money taken in for tables/booths at events I've run and admission tickets for the Wreckless Eric show.
SITC Column: Payments for writing/editing the Columbus Alive SITC feature, split with artists. This also also includes a couple of miscellaneous writing assignments.
Wholesale Orders: Books sold directly to stores for resale. This includes shipping to a couple of out of town vendors, which is pretty cool.
Advertising: Revenue from ads placed in Nix Comics publications.
Sales Tax Collected: Ordinarily I don’t collect sales tax, backing it out of sales when due instead of burdening myself with math and carrying coins at shows. It was necessary for various reasons to collect sales tax at a couple of this year’s events.
Comments on Profit/Loss:
Interestingly (to me at least) the notion of profit and loss have been brought up in regards to sets of numbers I've posted. I've added information on the total loss I took in the form of a Net cash loss and a percentage loss calculated as (Revenue-Expenses)/expenses.