I recently used the tools Facebook provide to promote a couple posts on a fan page. I’m not super sure of the efficacy of these tools for doing anything but grow the number of “Nix Comics” fans on facebook.
Well, that and piss off their least sophisticated consumers.
Now, don’t get on me for calling this guy unsophisticated. I don’t know him and cast no aspersions on his intellect or character other than to say that he clearly doesn’t understand how facebook works. When I pay to promote a post, the post appears not only on the pages of the people who are fans of the Nix Comics page, but the pages of their facebook friends as well. I don’t get a list or start a list or really have any control of who sees the promoted post. Facebook in turn expects that people know that users can block/hide post from people and fan pages by clicking on the little invisible pull down menu on the upper right hand corner of any post. This guy clearly didn’t know any of that and lashed out at me.
What this does do is leave me in a conundrum. Are these facebook promoted posts worth pissing people off?
At first blush… Yeah. While my books and the things I do to promote them are harmless, I knew going into this all that not everybody was going to respond positively. The straight up fact of putting yourself out there is that some people are going to take an instant and lasting dislike to you. In fact, I’m surprised that I haven’t accidentally pissed more people off over the past couple of years.
That said, I don’t want to piss anybody off. I just want to sell people the cool comics I’ve made. Despite being in all caps and being phrased as a command, as if from the voice of god, this dude’s request to be off my list isn’t unreasonable.
Another piece of info that fogs up my opinion is my own doubts about how effective the promoted posts are. Every time I run one of them, I get a couple new fans of the Nix Comics page, but almost never the desired results of the post. For instance, no one has emailed me the name of their local comic shop per the offending post here. Are two new facebook fans worth it at a cost of $5 and one ornery guy’s spite?
I dunno. Maybe?
I hate DIY marketing.