The basic idea is that I don't trust crowdfunding and comic shows to be a consistent source of funds for publishing Nix Comics, so I have started selling comics and records again. I am focusing on comics, records and art bought as directly from the artist and publisher as possible and a heavily curated selection of used mechandise that jibes with Nix Comics. Basically, if I can back $200 or so a month, Net, I can put out a whole color issue of Nix Comics Quarterly or Nix Western.
Here's what sales and expenses looked like (roughly) for the first quarter of 2017:
Gross Sales Wholesale Expenses Net
January $623.35 $356.10 $210.00 $57.25
February $297.00 $178.51 $305.49 -$187.00
March $1,194.00 $537.12 $450.47 $206.41
YTD $2,114.35 $1,071.73 $965.96 $76.66
Gross sales includes both sales at the What the Rock?! store front, website sales, ebay sales, comic shows and things like sponsorships/ads.
Wholesale is the actual amount I spent to get the items sold including shipping. I included the normal rate I charge other stores for Nix titles. The idea is to sink all of this back into more merch.
Expenses include rent at What the Rock?!, advertising, event costs, website hosting, marketing, etc.
Basically, March was pretty much where I wanted things to be, but I think its too early in this venture to expect that to be a consistent thing. More ups and downs are coming, I think! The sales at nix-retail.com have been super disappointing so far, but sales at the brick and mortar are slightly better than I had hoped.
So what all has been selling? It's kind of all over the map. Here are the general categories I have set up:
Category Retail Wholesale Mark Up Qty
New Book $145.00 $93.56 55% 7
New Comic $239.85 $128.76 86% 26
Nix Publications $282.00 $144.00 96% 72
Used Comics $105.00 $53.80 95% 23
New Record $348.50 $249.97 39% 21
Used Record $214.00 $121.24 77% 31
New Zine $22.00 $8.86 148% 9
Used Zine $76.00 $46.86 62% 10
Original Art $222.00 $126.78 75% 11
Prints $186.00 $97.90 90% 8
Total $1,840.35 $1,071.73 218
Kind of cool that comics and literature are way outsellling records. I expected the opposite to be the case. Ideally I want a bump in quantity of "new records" sales since they have the lowest mark up. They are taking up a lot of space for a product type that is netting like $30/month.
Ideally, I would like to see the average item sold averaging around $10-12 each with an average wholesale rate of $6-7, growth which I think will happen as people start discovering the store and website.
Average Price of items sold $8.44
Average Wholesale of items sold $4.92
Average Mark Up 72%